Download a sample of the campaigns.csv to preview the data.

Fields Description

CAMPAIGN_ID
string

The unique identifier of the campaign in Thanx.

MERCHANT_ID
string

The unique identifier of the merchant in Thanx.

NAME
string

The name of the campaign. This is defined by the merchant.

START_EARN_AT
timestamp

The date and time the campaign can start engaging customers. This is in UTC.

END_EARN_AT
timestamp

The date and time the campaign will stop engaging customers. This is in UTC.

START_REDEEM_AT
timestamp

The date and time the reward starts being redeemable. This is in UTC.

END_REDEEM_AT
timestamp

The date and time the reward stops being redeemable. This is in UTC.

NET_REVENUE
number

The net revenue was generated from customers who received the campaign and made a purchase in the following 14 days.

UNIQUE_SENT_EMAIL_USERS
number

The number of users that were sent an email.

UNIQUE_DELIVERED_EMAIL_USERS
number

The number of users that were successfully delivered an email.

UNIQUE_CLICKED_EMAIL_USERS
number

The number of users that clicked a link in the email.

UNIQUE_OPENED_EMAIL_USERS
number

The number of users that opened the email.

UNIQUE_SENT_PUSH_USERS
number

The number of users that were sent a push notification.

UNIQUE_DELIVERED_PUSH_USERS
number

The number of users that were successfully delivered a push notification.

UNIQUE_SENT_SMS_USERS
number

The number of users that were sent an SMS. (Deprecated)

UNIQUE_DELIVERED_SMS_USERS
number

The number of users that were successfully delivered an SMS. (Deprecated)

UNIQUE_SENT_EMAIL_VARIANT_A_USERS
number

The number of users that were sent an email for Variant A of the campaign.

UNIQUE_DELIVERED_EMAIL_VARIANT_A_USERS
number

The number of users that were successfully delivered an email for Variant A of the campaign.

UNIQUE_CLICKED_EMAIL_VARIANT_A_USERS
number

The number of users that clicked a link in the email for Variant A of the campaign.

UNIQUE_OPENED_EMAIL_VARIANT_A_USERS
number

The number of users that opened the email for Variant A of the campaign.

UNIQUE_SENT_EMAIL_VARIANT_B_USERS
number

The number of users that were sent an email for Variant B of the campaign.

UNIQUE_DELIVERED_EMAIL_VARIANT_B_USERS
number

The number of users that were successfully delivered an email for Variant B of the campaign.

UNIQUE_CLICKED_EMAIL_VARIANT_B_USERS
number

The number of users that clicked a link in the email for Variant B of the campaign.

UNIQUE_OPENED_EMAIL_VARIANT_B_USERS
number

The number of users that opened the email for Variant B of the campaign.

UNIQUE_SENT_EMAIL_VARIANT_C_USERS
number

The number of users that were sent an email for Variant C of the campaign.

UNIQUE_DELIVERED_EMAIL_VARIANT_C_USERS
number

The number of users that were successfully delivered an email for Variant C of the campaign.

UNIQUE_CLICKED_EMAIL_VARIANT_C_USERS
number

The number of users that clicked a link in the email for Variant C of the campaign.

UNIQUE_OPENED_EMAIL_VARIANT_C_USERS
number

The number of users that opened the email for Variant C of the campaign.

UNIQUE_SENT_EMAIL_VARIANT_D_USERS
number

The number of users that were sent an email for Variant D of the campaign.

UNIQUE_DELIVERED_EMAIL_VARIANT_D_USERS
number

The number of users that were successfully delivered an email for Variant D of the campaign.

UNIQUE_CLICKED_EMAIL_VARIANT_D_USERS
number

The number of users that clicked a link in the email for Variant D of the campaign.

UNIQUE_OPENED_EMAIL_VARIANT_D_USERS
number

The number of users that opened the email for Variant D of the campaign.

UNIQUE_SENT_PUSH_VARIANT_A_USERS
number

The number of users that were sent a push notification for Variant A of the campaign.

UNIQUE_DELIVERED_PUSH_VARIANT_A_USERS
number

The number of users that were successfully delivered a push notification for Variant A of the campaign.

UNIQUE_SENT_PUSH_VARIANT_B_USERS
number

The number of users that were sent a push notification for Variant B of the campaign.

UNIQUE_DELIVERED_PUSH_VARIANT_B_USERS
number

The number of users that were successfully delivered a push notification for Variant B of the campaign.

UNIQUE_SENT_PUSH_VARIANT_C_USERS
number

The number of users that were sent a push notification for Variant C of the campaign.

UNIQUE_DELIVERED_PUSH_VARIANT_C_USERS
number

The number of users that were successfully delivered a push notification for Variant C of the campaign.

UNIQUE_SENT_PUSH_VARIANT_D_USERS
number

The number of users that were sent a push notification for Variant D of the campaign.

UNIQUE_DELIVERED_PUSH_VARIANT_D_USERS
number

The number of users that were successfully delivered a push notification for Variant D of the campaign.

UNIQUE_SENT_SMS_VARIANT_A_USERS
number

The number of users that were sent an SMS for Variant A of the campaign.

UNIQUE_DELIVERED_SMS_VARIANT_A_USERS
number

The number of users that were successfully delivered an SMS for Variant A of the campaign.

UNIQUE_SENT_SMS_VARIANT_B_USERS
number

The number of users that were sent an SMS for Variant B of the campaign.

UNIQUE_DELIVERED_SMS_VARIANT_B_USERS
number

The number of users that were successfully delivered an SMS for Variant B of the campaign.

UNIQUE_SENT_SMS_VARIANT_C_USERS
number

The number of users that were sent an SMS for Variant C of the campaign.

UNIQUE_DELIVERED_SMS_VARIANT_C_USERS
number

The number of users that were successfully delivered an SMS for Variant C of the campaign.

UNIQUE_SENT_SMS_VARIANT_D_USERS
number

The number of users that were sent an SMS for Variant D of the campaign.

UNIQUE_DELIVERED_SMS_VARIANT_D_USERS
number

The number of users that were successfully delivered an SMS for Variant D of the campaign.

UNIQUE_SENT_VARIANT_A_USERS
number

The number of users that were sent any communication (email, push, and/or SMS) for Variant A of the campaign.

UNIQUE_DELIVERED_VARIANT_A_USERS
number

The number of users that successfully received any communication (email, push, and/or SMS) for Variant A of the campaign.

UNIQUE_SENT_VARIANT_B_USERS
number

The number of users that were sent any communication (email, push, and/or SMS) for Variant B of the campaign.

UNIQUE_DELIVERED_VARIANT_B_USERS
number

The number of users that successfully received any communication (email, push, and/or SMS) for Variant B of the campaign.

UNIQUE_SENT_VARIANT_C_USERS
number

The number of users that were sent any communication (email, push, and/or SMS) for Variant C of the campaign.

UNIQUE_DELIVERED_VARIANT_C_USERS
number

The number of users that successfully received any communication (email, push, and/or SMS) for Variant C of the campaign.

UNIQUE_SENT_VARIANT_D_USERS
number

The number of users that were sent any communication (email, push, and/or SMS) for Variant D of the campaign.

UNIQUE_DELIVERED_VARIANT_D_USERS
number

The number of users that successfully received any communication (email, push, and/or SMS) for Variant D of the campaign.

UNIQUE_SENT_USERS
number

The number of users that were sent any communication (email, push, and/or SMS).

UNIQUE_DELIVERED_USERS
number

The number of users that successfully received any communication (email, push, and/or SMS).

CAMPAIGN_UID
string

The unique identifier for the campaign in Thanx APIs.